Abstract
This article is an investigation of a bibliographic nature where a survey of research on the implementation and performance of digital marketing in companies was carried out. The research problem posed was about the limits and possibilities in the use of the digital marketing tool incompanies, since with the wide access to the internet and the growth of segments that offer the most diverse services and products, this is the new reality of corporations. The production in question was guided by research carried out from the 2000s onwards, a period of mass access to the internet in Brazil, with the purpose of taking stock of how these productions have communicated the expansion of information technologies with society. The results undertaken in this survey showed that there are many advantages with the use of acting techniques in cyberspace, such as increased profitability, communication with the consumer and attracting new customers. Despite the good indications, it was also noted that there are difficulties with the creation of content to circulate in the virtual environment, as well as resistance within the organization to spread the company
through digital strategies.
