Abstract
The perception of after-sales is extremely necessary for those who offer a product or service, with the aim of achieving a good relationship with the customer at the end of a purchased product or service. Thus, it is understood the importance of studying this concept that is so important nowadays for companies. The general objective of this research is to demonstrate the importance of after-sales through a case study in the aforementioned company. The specific objectives will define what steps the research will follow. Among the specific objectives stand out;
present the concept of after-sales and its purpose in the business market today; identify strategies for customer loyalty; develop a field research and analyze the data collected through the application of a patient satisfaction or dissatisfaction interview in the clinic. The research problem seeks to understand how the after-sales service can be implemented at the Star Clin company in Cornélio Procópio? After presenting the objectives, the justification for this research emerged from the daily life of this academic at the Star Clin de Cornélio Procópio company. It was found that the
company has a contracted marketing team, but after-sales with the Clinic's customers is not carried out. The research was based on the authors, Silva, Zamberlan, Sparamberg, Nepomucena, Rodrigo, Silvestre, Medeiros, among other authors. The survey obtained relevant results to put into practice in the daily life of the company mentioned, one of them being the suggestion box as an essential point in the company.
