Abstract
The objective of this article is to demonstrate the importance of the rural manager,
strategic planning and management planning for agricultural production, highlighting
which procedures should be followed by rural producers so that their activities occur
with the fewest possible failures. The work presents some softwares that can
facilitate the farmer to measure his expenses and the data collection on what is
necessary for his planting. This is a field survey carried out with two rural producers
from the region of Cornélio Procópio and Leópolis, one of whom owns a small
property and has more time in the field, and the other owns a larger property, which
owns years of experience both in the planting part and in the finance part. The
strategies adopted by the farmers were identified according to the concepts of
strategic planning presented in the research, which made it possible to analyze the
difficulties and / or facilities in the planning of the agrobusiness.
